source : prnswire
September 14, 2009 CASIO, HITACHI, NEC has announced an agreement to integrate their mobile terminal businesses in April 2010 through the establishment of a joint venture company.
In 2004, Casio and Hitachi jointly established Casio Hitachi Mobile Communications Co., Ltd. (CHMC) as a mobile terminal business company. CHMC capitalizes on image technologies from Casio’s digital camera business, water/shock resistance technologies from Casio’s wristwatch development and Hitachi’s image processing technologies in order to provide mainly CDMA focused mobile handsets for KDDI Corporation and SoftBank Mobile Corp. in Japan as well as Verizon Wireless in the USA and LG Telecom in the Republic of Korea.
Meanwhile, NEC develops and manufactures mobile terminals for NTT DOCOMO, INC. and SoftBank Mobile Corp. that capitalize on the company’s core competencies and incorporate wireless communications technologies such as W-CDMA (*1) and LTE (*2), Linux (*3) platform development, low power consumption innovations and ultra-thin technologies.

The new company will boast a competitive portfolio of products that draws strength from the complete integration of business functions between NEC’s Mobile Terminal Operations Unit and CHMC, as well as merges the advanced technologies and product development experience of each company. Furthermore, NEC’s IT/Network technology supported product development capabilities linked to service business for enterprises and consumers, combined with CHMC’s consumer product technologies and planning strength, is expected to result in the creation of innovative synergies and the development of appealing new products, in addition to future growth that is anticipated from a range of new areas.
NEC, Casio and Hitachi will integrate their mobile terminal business in order to strengthen both domestic and international business while increasing competitive strength and capitalizing on each company’s brand recognition through (1) achieving synergies in a variety of fields, including sales expansion, procurement and customer service, and (2) reinforcing product development by unifying technological assets, know-how and resources.
Well, we have to tell that until now we still dont have any information about the product that they will launch in 2010, but we expect to see the trio will make a new invention to HIT the cellular phone market in term of price, the capability of the product, and the also the quality. Because if this 3 company merged, I think it will biecome a potential competitor for their “older brother” company, SHARP, who also has launch their mobile phone product.